Which seller platform allows companies to sell to Amazon and has Amazon be the seller of record?

Amazon Vendor Central is the platform where manufacturers and distributors sell their products directly to Amazon, making Amazon the seller of record. This means Amazon buys the products wholesale, handles inventory, pricing, and fulfillment, and then sells them to customers under its own name. Amazon Seller Central, in contrast, is for third-party sellers who sell directly to customers on the Amazon marketplace. While they use Amazon's platform, they remain the seller of record. Merch by Amazon is for selling custom-designed apparel. Kindle Direct Publishing is for self-publishing e-books and paperbacks. Amazon Brand Registry helps brand owners protect their intellectual property on Amazon.