Which Semrush tool can help a PPC specialist determine what search queries people type in to find information about a specific topic, like backyard swimming pools?

The Keyword Magic Tool is designed to generate a comprehensive list of keywords related to a seed keyword, making it ideal for discovering the various search queries users type in. It allows PPC specialists to explore different keyword variations, questions, and related terms, which is crucial for building out ad campaigns and understanding user intent. Keyword Difficulty measures how hard it would be to rank organically for a keyword, not to generate a list of related queries. Position Tracking monitors a website's ranking for a set of keywords, which is a post-campaign analysis tool. Keyword Gap compares keyword profiles of multiple domains to find missing opportunities, rather than generating new keyword ideas from a topic.