Which SEMrush tools can help a PPC specialist determine what search queries people type in to find information about a specific topic, like backyard swimming pools? Choose two answers.
Choose an answer
Tap an option to check your answer.
Correct answer: Keyword Magic Tool, Keyword Overview - Phrase Match Report.
Why this is the answer
The Keyword Magic Tool is excellent for generating a comprehensive list of keywords related to a seed topic like "backyard swimming pools." It provides various keyword ideas, questions, and related terms, helping a PPC specialist understand the search landscape. The Keyword Overview - Phrase Match Report, accessible within the Keyword Overview tool, specifically shows keywords that contain the exact phrase you're researching, along with their search volume and other metrics. This helps identify common search queries directly incorporating the topic. Position Tracking is for monitoring website rankings for specific keywords, not for discovering new ones. Keyword Ad History shows past ad copies and positions for keywords, not new search queries. Keyword Gap identifies missing keywords compared to competitors, which is a different discovery process.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed