Which SEO metrics are important to track? choose four answers.

Keyword rankings indicate your visibility for target search terms, directly impacting organic traffic potential. Clicks and impressions measure how often your content appears in search results and how frequently users click on it, providing insight into user engagement and SERP performance. Organic traffic is crucial as it represents unpaid visitors from search engines, signifying successful SEO efforts. Traffic cost, while not a direct SEO performance metric, is important for understanding the monetary value of your organic traffic if you were to acquire it through paid advertising, helping to demonstrate ROI for SEO. Facebook shares and Pageviews are important for overall content performance but are not primary SEO metrics.