Which set of reports would you use to view granular Google Ads dimensions such as Sitelinks, Bid Adjustments and Search Queries?
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Correct answer: Acquisition > Google Ads reports.
Why this is the answer
The Acquisition Google Ads reports in Google Analytics provide detailed insights into your Google Ads performance, including granular dimensions like Sitelinks, Bid Adjustments, and Search Queries. This integration allows you to see how specific ad components and targeting strategies contribute to user behavior on your site. The Acquisition All Traffic reports offer a broader overview of all traffic sources but lack the specific Google Ads dimensions. Acquisition Google Marketing Platform Search Ads 360 reports are for campaigns managed through Search Ads 360, not standard Google Ads. While Google Ads UI offers extensive data, Google Analytics enhances this by connecting ad performance directly to on-site user engagement.
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