Which setting must you adjust when setting up a private marketplace deal in Amazon DSP?
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Correct answer: All of these are true.
Why this is the answer
The correct answer is All of these are true because when setting up a private marketplace (PMP) deal in Amazon DSP, all of the listed settings need to be adjusted. The "Preferred deal vs. private deal" setting allows you to choose the type of deal that best fits your campaign's goals, whether you're negotiating a fixed price or entering a bidding environment. The "Supply source" setting lets you select the inventory sources or SSPs (Supply-Side Platforms) from which you want to purchase inventory. Finally, the "Deal ID" setting is used to uniquely identify the specific deal you're setting up, ensuring that the deal is tracked and reported correctly within the DSP platform. Each of these settings is essential for configuring a private marketplace deal effectively.
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