Which should you do first, write your content or research keywords?

While keyword research is crucial for SEO, the question asks what you should do first. You should write your content first. This allows you to focus on creating high-quality, valuable, and comprehensive content for your audience without being constrained by keyword density or specific phrases. Once the content is drafted, you can then perform keyword research to identify relevant terms and strategically integrate them into your existing text, optimizing it for search engines. If you research keywords first, you risk creating content that feels forced or unnatural, prioritizing search engines over user experience.