Which Smart Bidding option would be best for an advertiser trying to maximize sales while making sure conversions, on average, don't exceed a certain cost, and why?
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Correct answer: Target CPA, because it grows conversion volume at his target cost per acquisition..
Why this is the answer
Target CPA is the best fit because Google Ads uses it to set bids to help get as many conversions as possible at the target average cost per action that has been set. It is part of Smart Bidding, so bids are adjusted automatically based on the likelihood that a click will convert. This matches a sales goal that still needs average acquisition costs to stay within a defined limit. By contrast, strategies focused on visibility, manual control, or budget-spending without a fixed CPA target do not align as closely with this objective
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