Which Smart Bidding strategy optimises for value?

Target ROAS (Return On Ad Spend) is the Smart Bidding strategy that optimizes for value by aiming to achieve a specific return on your advertising investment. It uses historical data and real-time signals to automatically set bids that maximize conversion value while trying to reach your target ROAS. Maximise clicks focuses on driving as much traffic as possible, not necessarily high-value traffic. Target impression share focuses on visibility, ensuring your ads show up a certain percentage of the time. Maximise conversions aims to get the most conversions, but doesn't differentiate between the value of those conversions.