Which solution is purpose-built for first-party data workflows?
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Correct answer: Ads Data Manager (ADM).
Why this is the answer
Ads Data Manager is purpose-built for managing advertiser data workflows across Amazon Ads. It supports onboarding first-party event data from online and offline sources. That data can then be used in destinations such as Amazon DSP and Amazon Marketing Cloud for activation and analysis. This makes ADM the correct solution when the workflow starts with preparing and connecting first-party signals.
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