Which sponsored ad can use automatic targeting?
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Correct answer: Sponsored Products.
Why this is the answer
Sponsored Products is the only sponsored ad type that offers automatic targeting. This feature allows Amazon to automatically target relevant customer search terms and products based on your product information. This is particularly useful for new advertisers or for products with a broad range of relevant keywords. Sponsored Brands, on the other hand, requires manual keyword targeting. While manual targeting offers more control, automatic targeting simplifies the process and can uncover unexpected relevant search terms.
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