Which sponsored ad type(s) provides new-to-brand metrics?

Sponsored Brands campaigns offer new-to-brand metrics, which help advertisers understand the percentage of sales and orders generated from customers who haven't purchased from their brand on Amazon in the last 12 months. This insight is crucial for evaluating brand growth and customer acquisition efforts. Sponsored Products, while effective for driving sales of individual products, do not provide this specific new-to-brand reporting. Therefore, to assess new customer acquisition, Sponsored Brands is the correct choice.