Which stage of the marketing funnel does an informational keyword typically target?

Informational keywords, like "how to start a blog" or "what is SEO," target the Awareness stage of the marketing funnel. At this stage, users are just beginning to identify a problem or need and are seeking general information. They are not yet ready to make a purchase, but are exploring topics related to their interests or challenges. The Conversion stage involves transactional keywords (e.g., "buy SEO software"), where users are ready to make a purchase. The Consideration stage uses commercial investigation keywords (e.g., "best SEO tools comparison"), where users are evaluating solutions. The Loyalty stage focuses on retaining existing customers, not attracting new ones through informational searches.