Which stage of the purchase process is also known as “awareness”?

Discovery is also known as awareness because it's the initial stage where potential customers first become aware of a brand, product, or service. This is when they realize they have a need or a problem, and they begin to look for solutions. Consideration is the next stage, where consumers evaluate different options. Purchase is when the transaction occurs. Performance is not a standard stage in the traditional purchase process model; it typically relates to product functionality or post-purchase evaluation.