Which statement about rule-based audiences is incorrect?
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Correct answer: Audiences cannot exceed 2000 records.
Why this is the answer
The statement "Audiences cannot exceed 2000 records" is incorrect. Rule-based audiences in Amazon Marketing Cloud (AMC) can contain significantly more than 2000 records, depending on the data available and the SQL logic used to define them. The other options are correct: audiences cannot be modified once created, meaning a new audience must be built if changes are needed, and audiences are indeed created using SQL logic within the AMC interface to query and segment your data.
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