Which statement best describes the current relationship between organic and paid social media?
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Correct answer: Organic content builds foundational trust while paid social amplifies reach..
Why this is the answer
An effective social media strategy uses organic and paid efforts together rather than treating them as isolated channels. Organic publishing supports credibility through consistent, helpful content and ongoing audience engagement. Paid social distribution helps extend visibility to targeted audiences beyond existing followers. HubSpot’s social tool and ads tool support this combined approach by helping manage publishing, promotion, and performance analysis across channels.
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