Which statement defines retention? (Select the correct answer.)
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Correct answer: Keeping customers engaged and buying over time..
Why this is the answer
Retention refers to a business’s ability to keep existing customers coming back and continuing to purchase over a period of time. Instead of focusing on attracting new customers, retention strategies aim to build long-term relationships, increase customer satisfaction, and encourage repeat purchases. High retention usually leads to greater lifetime value and more stable revenue.
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