Which statement defines search engine optimization? (Select the correct answer.)
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Correct answer: Improving a website's visibility in search engine results..
Why this is the answer
Search engine optimization (SEO) is the process of improving a website's visibility in unpaid, organic search engine results. This involves various strategies like keyword research, content creation, technical optimization, and link building to rank higher for relevant queries. Increasing social media followers is a social media marketing tactic, not SEO. Paying for ads to appear in search engine results is search engine marketing (SEM), specifically paid search or pay-per-click (PPC), which is distinct from organic SEO.
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