Which statement is true for Mid tier influence rs?

Mid-tier influencers are characterized by their growing audience and established credibility within a specific niche or category. They are often rising creators who have built a dedicated following through consistent, authentic content. This makes them valuable for brands seeking targeted engagement and authentic recommendations. The other options are incorrect because: They do not have the highest reach; mega-influencers and celebrities do. While they can be used for gifting, they are also effective for more comprehensive campaign collaborations due to their engagement rates. Nano- and micro-influencers are more typically associated with gifting/seeding campaigns. They are not the most expensive; mega-influencers and celebrities command the highest fees.