Which steps correctly outline the order in which Campaign Manager 360 functions?
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Correct answer: 1. Users visit the site with ad space. 2. Campaign Manager 360 chooses the advertiser's ad to fill the space. 3. Campaign Manager 360 supplies a creative based on audience and contextual signals. 4. The ad serves and feeds performance data back to Campaign Manager 360..
Why this is the answer
The correct sequence begins with a user visiting a site, which creates an ad impression opportunity. Campaign Manager 360 then acts as the ad server, selecting the appropriate advertiser's ad to fill that space. Following this, CM360 determines and delivers the specific creative best suited for the user based on various signals. Finally, the ad serves, and its performance data is collected and fed back into CM360 for reporting and optimization. The incorrect options misorder these fundamental steps, particularly regarding when the user interaction occurs, when the ad is chosen, and when the creative is supplied.