Which steps in ACES framework require a set target?

The ACES framework (Awareness, Consideration, Engagement, Sales) is a common marketing funnel model. Setting targets is crucial for measuring success and optimizing efforts. For the "Awareness" (top-funnel) stage, targets are essential to define reach and brand visibility goals. Similarly, for the "Sales" (bottom-funnel) stage, targets are critical for revenue generation and conversion goals. While "Consideration" and "Engagement" are important, they often involve softer metrics or intermediate goals that contribute to the top and bottom lines, making specific numerical targets less universally mandated compared to the definitive objectives of Awareness and Sales. Therefore, both the top and bottom funnel steps require a set target.