Which strategy do modern companies (especially startups) choose to get their product seen?

Modern companies, particularly startups, prioritize digital marketing because it offers cost-effective, measurable, and highly targeted reach compared to traditional channels. Digital strategies allow for the creation of compelling narratives and content that resonate with potential customers at every stage of their buyer's journey, building trust and guiding purchasing decisions. Investing heavily in traditional marketing is often cost-prohibitive and less trackable for startups. While focusing on a single popular digital channel might seem efficient, a diversified digital strategy across multiple relevant platforms generally yields better results and reduces risk, as audience behavior and platform popularity can shift rapidly.