Which supply option consists of exclusive inventory available through the Amazon DSP?
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Correct answer: Amazon O&O properties.
Why this is the answer
Amazon O&O (Owned and Operated) properties refer to websites and apps directly owned and operated by Amazon, such as Amazon.com, IMDb, and Twitch. This inventory is exclusive to Amazon DSP, meaning advertisers can only access it through this platform. Third-party exchanges are open marketplaces where various publishers sell ad inventory, not exclusive to Amazon. Private marketplaces (PMPs) are curated deals between a single publisher and specific advertisers, which can include Amazon DSP but are not exclusively Amazon inventory. Amazon Publisher Services is a suite of services for publishers to monetize their inventory, but it doesn't represent an exclusive supply option for advertisers through Amazon DSP.
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