Which tactics would you use in order to get leads via LinkedIn Marketing Solutions? Select all that apply.

Conversion Tracking and Lead Gen Forms are direct tactics for lead generation using LinkedIn Marketing Solutions. Conversion Tracking allows you to measure actions taken on your website after a user clicks your LinkedIn ad, such as form submissions or downloads, which directly indicate lead capture. Lead Gen Forms are pre-filled forms that appear directly on LinkedIn, enabling users to submit their contact information with a single click, streamlining the lead capture process. Brand awareness, while important for overall marketing, is an upper-funnel objective focused on increasing familiarity with your brand, not a direct lead generation tactic itself.