Which tags are standard Google Analytics campaign parameters?
Choose an answer
Tap an option to check your answer.
Correct answer: utm_source, utm_medium, utm_content.
Why this is the answer
The correct options are utmsource, utmmedium, and utmcontent because these are three of the five standard Google Analytics campaign parameters used to track custom campaigns. utmsource identifies the advertiser, site, or publication that sent the traffic (e.g., google, newsletter). utmmedium identifies the advertising or marketing medium (e.g., cpc, banner, email). utmcontent differentiates similar content or links within the same ad (e.g., logolink, textlink). The other two standard parameters are utmcampaign and utmterm. utmadgroup is not a standard Google Analytics campaign parameter; it's often used in advertising platforms like Google Ads but not directly as a UTM parameter for campaign tracking in Google Analytics.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed