Which targeting method is better suited to help advertisers stay on top of search trends and discover new keywords that are generating clicks and sales?

Automatic targeting is better suited for discovering new keywords and staying on top of search trends because it allows Amazon to automatically target relevant customer searches based on your product information. This broad approach can uncover unexpected, high-performing search terms that you might not have considered with manual targeting. Manual targeting, while offering precise control over keyword bids and match types, requires you to proactively research and select keywords. It's excellent for optimizing known keywords but less effective for discovery. Therefore, automatic targeting acts as a discovery engine, complementing manual targeting's optimization capabilities.