Which targeting tools can you use to reach more similar audiences? Select all that apply.
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Correct answer: Audience Expansion, Lookalike Audiences.
Why this is the answer
Audience Expansion and Lookalike Audiences are both powerful tools for reaching new users who share characteristics with your existing audience. Audience Expansion automatically finds additional members on LinkedIn who are similar to your selected target audience, based on their profiles and behaviors. Lookalike Audiences allow you to create new audiences that statistically resemble your high-value customers or website visitors, leveraging LinkedIn's vast data. Retargeting, while effective, focuses on re-engaging users who have already interacted with your brand, rather than finding new similar audiences.
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