Which tools should a marketing specialist use to assess their online reputation? Choose two answers.
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Correct answer: Brand Monitoring, Social Media Tracker.
Why this is the answer
Brand Monitoring helps assess online reputation by tracking mentions of your brand across the web, including news, blogs, and forums. This allows you to see how your brand is perceived and respond to discussions. Social Media Tracker is crucial for reputation management as it monitors your brand's performance and mentions on various social media platforms, enabling you to understand public sentiment and engage with your audience. Position Tracking and Organic Positions Report focus on search engine rankings, not direct reputation monitoring. The Keyword Magic Tool is for keyword research, not reputation assessment.
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