Which two non-negotiable elements are foundational to social media marketing, regardless of platform changes?

A strong social media strategy starts with clear goals because every platform decision should support a defined business purpose. Audience understanding is equally foundational because content, tone, timing, and channel selection depend on who the brand is trying to reach. Platform features and algorithms can change, but goals and audience insight keep the strategy focused. HubSpot’s social tool supports this by helping plan, publish, and analyze social content against campaign activity and performance.