Which two of the following options are types of value-based Smart bidding strategies?Selecttwo.
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Correct answer: Maximize conversion value with target R OASis a value-based Smart bidding strategy., Maximize conversion value is a value-based Smart bidding strategy..
Why this is the answer
Value-based Smart bidding strategies in Google Ads are designed to optimize the value of conversions rather than just the number of conversions.Among the options provided: Maximize conversion value with target RO AS(Return On Ad Spend):This strategy aims to achieve as much conversion value as possible at a specified target return on ad spend.With this strategy,advertisers can set a target RO AS,which is the average conversion value(like sales revenue)you'd like to get for each dollar you spend on ads. Maximize conversion value:This strategy aims to optimize the total conversion value of a campaign within the given budget, without setting a specific target RO AS.
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