Which two of the following options are types of value-based Smart Bidding strategies? Select two. Select 2 Correct Responses
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Correct answer: Maximize conversion value with target ROAS is a value-based Smart Bidding strategy., Maximize conversion value is a value-based Smart Bidding strategy..
Why this is the answer
Value-based Smart Bidding is designed to optimize for conversion value , not clicks, impressions, or visibility. Maximize conversion value is the value-based option used when the goal is to generate the highest total conversion value within the available budget. Adding Target ROAS applies an efficiency target while still optimizing toward conversion value, which is why Maximize conversion value with target ROAS is also value-based. These are the two Google Ads bidding options that directly align with value-based optimization. Google Help+1
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