Which two of the following statements are true about macro and micro conversions?

Micro conversions are indeed smaller actions users take that indicate progress towards a larger goal, like adding an item to a cart or signing up for a newsletter. These steps suggest a higher likelihood of eventually completing a macro conversion. The value of a macro conversion, such as a completed purchase, is directly tied to the net profit generated from that sale, as this represents the actual financial gain for the business. The statement "Macro conversion has value, while micro conversion does not" is incorrect because micro conversions have an indirect value; they contribute to the likelihood of achieving a macro conversion. The statement "The value of macro conversions is determined by the probability that the micro conversion will lead to a macro conversion" is also incorrect; while probability is important for forecasting, the value of the macro conversion itself is its net profit, not the probability of its occurrence.