Which two solutions can be used to optimize campaign creative and keyword targeting for new trends?
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Correct answer: Pinterest Predicts, Pinterest Trends tool.
Why this is the answer
Pinterest Predicts is an annual report forecasting emerging trends based on Pinterest user behavior, offering insights into future popular topics. The Pinterest Trends tool allows you to explore search trends on the platform in real-time or historically, identifying what users are actively looking for. Both tools directly inform creative development and keyword selection by revealing current and anticipated user interests. Ad account history and analytics overview provide data on past campaign performance, which is useful for optimization but doesn't directly identify new trends. Conversion insights focus on conversion data, not trend identification.
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