Which two statements are true about the use of targeting options to optimise a Google Ads campaign? (Choose two)
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Correct answer: Device targeting allows you to reach customers on any device: desktops, tablets and smartphones., Location targeting allows ads to be served in the specific geographic locations that you choose..
Why this is the answer
Device targeting is a core Google Ads feature that allows advertisers to specify which device types (computers, mobile phones, and tablets) their ads will show on, or to adjust bids for each. Location targeting enables advertisers to show their ads to users in specific geographic areas, such as countries, regions, cities, or even custom-drawn areas, which is crucial for businesses with physical locations or regionally relevant services. Employment targeting and Occupancy targeting are not standard targeting options available within Google Ads. While some demographic targeting exists (like parental status or household income in certain regions), there isn't a direct "employment" or "occupancy" targeting feature as described.
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