Which two statements describe what makes Shopping campaigns different from Search campaigns? Choose two.

Shopping campaigns differ from Search campaigns primarily because they utilize a product-centric architecture rather than a keyword-based one. Instead of bidding on specific search terms, Shopping campaigns rely on product information—such as titles, descriptions, and categories found in your Merchant Center data feed—to determine when an ad is relevant to a user's query. Furthermore, while Search campaigns are managed via ad groups and keywords, Shopping campaigns are organized by product groups, allowing advertisers to partition their inventory and set bids based on specific product attributes like brand or category rather than manual keyword lists.