Which type of advertiser(s) can leverage Amazon DSP for link in campaigns?
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Correct answer: Advertisers of brands that sell goods/services on Amazon.
Why this is the answer
Amazon DSP is primarily designed to support advertisers who sell goods or services on Amazon. This integration allows for robust audience targeting based on Amazon shopping behaviors and facilitates a seamless path to purchase on Amazon properties. While Amazon DSP can be used for brand awareness and off-Amazon traffic, its core strength and most effective use cases revolve around driving sales for products or services available on Amazon. Advertisers of products or services Amazon does not offer would find less direct benefit from Amazon's proprietary audience data and attribution models.
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