Which type of advertiser(s)can leverage Amazon DSP for linkin campaigns?

Amazon DSP is primarily designed to help advertisers promote products and services sold on Amazon. While it can be used for brand awareness and driving traffic, its core strength lies in its ability to leverage Amazon's vast shopper data to target potential customers who are likely to purchase items available on the platform. Therefore, advertisers of brands that sell goods/services on Amazon are best positioned to leverage Amazon DSP for linking campaigns, as these campaigns can directly drive traffic to their Amazon product pages or store. Advertisers of products or services Amazon does not offer would find less direct benefit and targeting efficiency, as their offerings are not integrated into Amazon's retail ecosystem.