Which type of Amazon Attribution report would you use to view your keyword level Google Ads performance?
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Correct answer: Keyword creative report.
Why this is the answer
The Keyword creative report in Amazon Attribution allows you to see performance metrics, including conversions and sales, broken down by keyword for your Google Ads campaigns. This report is specifically designed to provide granular insights into how individual keywords are driving customer actions on Amazon. The Summary report provides a high-level overview of all campaigns, but lacks keyword-level detail. The Performance report offers a broader view of campaign performance across various dimensions, but not specifically keyword-level for Google Ads. The Order summary report focuses on order details and is not designed for keyword performance analysis.
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