Which type of Amazon audience segment should you use when trying to drive sales of a new product?

In-market audiences are the most effective choice for driving sales of a new product because they consist of consumers who have recently shown purchase intent for products within a specific category. This means they are actively researching or considering buying items similar to your new offering, making them highly receptive to your advertising. Life event audiences, while useful for specific promotions, are based on broader life stages (e.g., moving, marriage) and don't necessarily indicate immediate purchase intent for a new product. Lifestyle audiences are based on interests and behaviors, which can be too broad to efficiently target consumers ready to buy a new product.