Which type of anchor text uses the exact target keyword phrase word-for-word?

Exact match anchor text uses the precise target keyword phrase without any additional words. For example, if the target keyword is "best SEO tools," an exact match anchor text would be "best SEO tools." This type of anchor text is highly relevant to the linked page's content, signaling its topic to search engines. Generic anchor text uses common phrases like "click here" or "read more," offering no keyword relevance. Branded anchor text uses a brand name, such as "Semrush," which is useful for brand recognition but not keyword targeting. Partial match anchor text includes the target keyword along with other words, like "learn about the best SEO tools," providing some relevance but not the directness of an exact match.