Which type of endemic advertiser brands can use sponsored ads?

Sponsored Ads are designed to promote products available for purchase directly on Amazon. Therefore, only brands that sell their products within the Amazon store can utilize these advertising solutions. This ensures that when a customer clicks on a sponsored ad, they are directed to a product page where they can immediately complete a purchase, providing a seamless shopping experience and direct attribution for advertisers. Brands that do not sell in the Amazon store would not have product listings to link to, making sponsored ads ineffective for their business model.