Which types of campaigns can you include in A ASP 2 C reports?
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Correct answer: Both display and search campaigns.
Why this is the answer
Amazon DSP (Demand-Side Platform) 2.0 reports offer comprehensive insights by integrating data from both display and search campaigns. This allows advertisers to gain a holistic view of their marketing performance across different channels. By analyzing both display ad impressions and clicks alongside search ad performance, marketers can understand the full customer journey and optimize their strategies more effectively. Including both campaign types in reports provides a complete picture of how various touchpoints contribute to overall campaign goals. "Only display campaigns" is incorrect because DSPs are designed to manage and report on multiple ad formats. "This is not something you can choose" is incorrect because reporting options are configurable to meet advertiser needs.
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