Which types of campaigns can you include in SAS P2C reports?
Choose an answer
Tap an option to check your answer.
Correct answer: Both display and search campaigns.
Why this is the answer
SAS P2C (Publisher to Campaign) reports provide a comprehensive view of campaign performance across different advertising channels. They are designed to integrate data from both display and search campaigns, allowing for a unified analysis of how various ad types contribute to overall objectives. This holistic approach helps advertisers understand the interplay between different campaign strategies. Limiting the reports to only search or only display campaigns would negate the purpose of a cross-channel reporting tool. The option "This is not something you can choose" is incorrect because the report's inclusion of both campaign types is a fundamental design feature, not a configurable choice.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed