Which types of conversions can the Pinterest Conversions API (CAPI) track?

The Pinterest Conversions API (CAPI) is a versatile, privacy-resilient tool that goes far beyond the capabilities of a standard browser-based tag. Its "server-to-server" nature allows it to capture a wider range of data points from various parts of a business's ecosystem. Web Conversions: Like the standard Pinterest Tag, CAPI can track online actions such as "Add to Cart," "Sign-ups," and "Checkouts." It is often used alongside the tag to capture sales that might be missed due to ad-blockers or cookie restrictions. App Conversions: For brands with mobile applications, CAPI can be used to send in-app event data (like level completions or subscription starts) directly to Pinterest. This is particularly useful for optimizing campaigns toward high-value mobile users.