Which types of conversions would give an advertiser the fullest picture of the performance of a Display campaign?
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Correct answer: Bothclick-through and view-through conversions.
Why this is the answer
**Bothclick-through and view-through conversions**would give an advertiser the fullest picture of the performance of a Display campaign.Click-through conversions track users who clicked on the ad and then converted,whileview-through conversions capture those users who saw the ad,did not click,but later converted.By evaluating both types,advertisers can get a comprehensive understanding of their Display campaign'simpact,both in terms of direct interactions and more passive exposure.
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