Which types of keywords should new websites focus on?

New websites should prioritize low-competition keywords because they offer a more realistic chance of ranking quickly. These keywords have fewer established sites vying for top positions, allowing a new site to gain visibility and organic traffic sooner. High CPC keywords are primarily for paid advertising and don't directly relate to organic ranking strategy for new sites. While analyzing competitor keywords is valuable, directly targeting high-competition keywords that established sites rank for is often too challenging for a new website. High-volume keywords are generally very competitive, making it difficult for a new site to break through and rank effectively.