Which use case category includes both Rule-Based Audiences and Lookalike Audiences?
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Correct answer: Activation use cases focused on custom audience development.
Why this is the answer
Amazon Marketing Cloud audience creation belongs to activation because it turns modeled or query-defined audience logic into addressable audiences for campaign use. Rule-based audiences are built from defined behavioral conditions in AMC. Lookalike audiences expand from a seed audience to reach consumers with similar characteristics. Both support custom audience development rather than measurement-only analysis.
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