Which user characteristic may NOT be used to change keyword bids in Google Ads?:
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Correct answer: ad preference.
Why this is the answer
Bid adjustments are powerful tool in Google Ads. It helps you tailor your bids on various factors such as time, location, device etc. Ad preference is obviously not on of the criterias. Tip: Always link your Google Analytics and Google Ads accounts for better analysis and more data.
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