Whichtype(s)of conversions measure when customers see but don't interact with an ad before later purchasing a product?
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Correct answer: View-through conversions.
Why this is the answer
View-through conversions measure when customers see but don't interact with an ad before later purchasing a product.This type of conversion indicates that the ad exposure played a role in influencing the purchase decision,evenifthe customer did not click on the ad.Click-through conversions,on the other hand,occur when customers interact with and click on the ad before making a purchase.So,inthiscase,the correct answer is"View-through conversions."
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