While building a media strategy, a planner needs to calculate a deduplicated estimate of the total number of individuals who will see their ads across digital and linear television. Which tool within the workspace provides this calculation?

Within Display & Video 360 planning, Reach Planner is the tool used to build a media plan and forecast performance before launch. It uses unique reach forecasting , which estimates how a plan may perform based on budget, targeting, inventory type, frequency caps, and other planning inputs. For plans that include TV, Google states that digital media plans with TV can compare estimated total reach, frequency, and TRPs across Linear TV and digital channels in one plan. That makes it the workspace feature for estimating total people reached across digital and linear television during the planning stage. Google Help+1